On-line B2B sales courses. 

20% to 30% sales conversion increase simply by rewriting your sales proposals and quotes!

Mike Kingston's UK's Chambers of Commerce sell-out sales and marketing seminars, presented for over 19 years, now available as comprehensive, self-paced, on-line courses.

Background to the courses

Mike's were highest attended sales seminars over 19 years* for the leading UK City and Regional Chambers of Commerce, booking a total of over 26,000 business owners, CEOs, directors and sales people. Now developed by Mike into on-line self-paced learning with significantly enhanced content.
The courses are practical, step-by-step guides, packed
with examples based on Mike’s in-company work that encompassed almost every business-to-business sector.
Expect the courses to realistically increase your new sales by at least 20% to 30%, often more. Simply though better prospect targeting and more focused selling. 

Mike Kingston teaching proposal writing to East Midlands Chamber of Commerce members in Nottingham (from 1996 - 2014)

P { line-height: 140% }
* Chamber seminars ran from 1995 to 2014. I also presented for the EEF (Engineering Employers Federation), BiteSize Seminars, MAS (Manufacturing Advisory Service), UK Government's Business Links and other industry initiatives.
  • Increase your sales income

  • Close new sales at a higher price

  • Raise your profit margins

  • Capture your competitor's best accounts

/p> /p

Mike presented for these UK Chambers of Commerce (From 1995 to 2014)

Bedfordshire | Greater Birmingham | Black Country | Coventry and Warwickshire | East Midlands (Derby, Nottinghamshire and Leicestershire) | Essex | Glasgow | Kent | London | Greater Manchester | North-East England | Norfolk | Northamptonshire | South Wales | Sheffield | Staffordshire | Stoke-on-Trent | Suffolk | Sussex | Thames Valley Group

50% sales increase for global ship management company

“As a result of applying Mike’s sales planning, the ship management contracts that we secure from new customers increased from 40% last year to 60% in the calendar year to date.
Robin Thuilier, Director, Marketing and Business Development, Bernhart Shulte Shipmanagement (BSM) 2014-2018.
Currently Director - Communications at MacGregor, global leader in marine cargo
and load handling solutions.

"Dramatically more successful"

“We transformed our proposal writing process as a result of Mike's course, and as a result were dramatically more successful.
Anyone who writes sales proposals should attend his training.”
Michael Gamlen, MD, Gamlen Tabletting Ltd. Inventor of the Gamlen Tablet Press.

"Inspired by the training"

“I have attended two of Mike’s training sessions and was inspired by both. Fundamentally, he knows what he is talking about and presents his ideas and experience in a very straightforward and to the point manner."
Mark Whittaker, (2008-2018) Business Development Manager at Integral UK Ltd. (The leading Mechanical, Electrical and Fabric property maintenance business in the UK).

Want to increase your sales proposal or quotation conversion rate? Discover how by viewing these three short videos. Then check out the course.

Write your awesome label here.
Write your awesome label here.
Write your awesome label here.

Current Courses

All written and presented by Mike Kingston - with more to come

Write your awesome label here.

How to Write Sales Proposals, Quotations, Bids and Tenders that Convert - 27 lessons

This very popular and highly effective course shows you, step-by-step, how you achieve the highest conversion to order rate from your business-to-business sales proposals, bids, tenders and quotations. Powerful techniques that are quick and easy to apply. 
Write your awesome label here.

Sales planning and targeting, to unlock a significant increase in new, higher-value sales

B2B sales planning confidently delivers 20% to 30% additional new sales income, with higher profit. And with no increase in your sales or marketing staff, or added sales costs or sales team effort. Simply though better prospect targeting and more focused selling. 
Write your awesome label here.

Customer Centric Selling.

Skills to help a B2B salesperson target and win new customers

This course shows salespeople, step-by-step, how to plan and carry out their new customer targeting and prospecting approach. Essential for improving the skills of every new and developing salesperson, enabling them to achieve target sales faster and with greater confidence.

A few of the 450 sales teams Mike trained in-company from 1995 to 2020 

Banner Chemicals | Begbies Traynor - Business recovery | Belfor-Relectronic | Bernhard Shulte Shipmanagement | Bruntwood Commercial Property | Castell Safety International | Cisilion - IT Infrastructure | Cockett Marine Oil | Company Health | Compco Fire Systems | Domino Commercial Interiors | ELIOR UK - Catering | Fendercare Marine Solutions | Forbo Movement Systems | Glamox - Lighting systems | Greenbank - Materials handling | Haarslev- Processing Technology | HellermannTyton - Fibre connectivity | HydroNova - Water engineering services | Hydro-X - Water treatment | Info-Tech - Research | Innov8 - Business software | J A Harrison - Gaskets and seals | KROHNE - Process instrumentation | Lloyds Bank Commercial | Monitran - Industrial sensors | National Construction College | Nottingham CityCare NHS | Operis Group PLC - Financial modelling | PCR - Construction recruitment | Redmayne Bentley Stockbrokers | Retail Systems Group - Point of sale systems | RSTO - Rescue and safety training | Simarco - Worldwide Logistics | Supra - Key safe products | Taylor Vinters - Legal advisory | Telecoms World | The Soil Association | The UK Design Council | TR Fastenings - Industrial fastenings | Transpakship International - Packaging | Seaflex - Mooring systems

How Mike's courses increase your sales and profit

Empowers your sales and marketing teams

All of the courses are designed to empower your sales and marketing teams to secure many more profitable, loyal customers and capture those that currently buy from rival suppliers.

Improves your customer retention

As you secure higher numbers of loyal, best-matched customers your retention rate improves. This reduces the need for your sales team to continually replace lost accounts and, instead, grow a more valuable customer base.

New sales recruits reach target sales faster

The sales planning helps new recruits focus their selling to win your best matched customers. You have fewer casualties. Essential when you promote your own staff into sales roles.
One hundred and eighty nine Sheffield business people attending Mike's three hour Quotation writing seminar

"80% more meetings with key
  decision makers"

“When I applied the prospecting techniques taught by Mike in the seminar, I achieved 80% more meetings with decision makers from the same number of calls. Magic."
Judy Lund, Sales and Marketing Director,
Artic Fox Dry Ice Cleaning

"I had great feedback from the
  sales team"

"I have had great feedback on the training from the sales team. And on a personal level it has helped me immensely. I am planning on looking at J A Harrisons USP’s and value propositions to guide the sales force to sell our products and services in a very a competitive market."
Steven J Tierney, General Manager, J. A. Harrison & Co Ltd. (2015 - 17). Current - Group Managing Director,PSG Group International Ltd

"Made engineering team focus
  on customer outcomes"

”What I found most motivational and inspiring was the common sense way it was presented by Mike.
It made our engineering team (and me) think about the customer’s outcomes rather than focus on what we sell.”
Jon Moreau DipM M.C.I.M, Sales Director (2006-2008) Jiskoot Autocontrols Ltd. Currently with Sensia Global.

Questions and Answers

How long do I get to study a course?

Each course, and the recommended activities, can be completed easily within a week. Alternatively, you can action the activities over a longer period, to test out the changes as you go along. A course licence is for one year from the date of purchase, more than enough time to implement and refine your improvements. Should you wish to renew a course for another year, perhaps to induct a new employee, email me at [email protected] for a 50% discount coupon for your renewal purchase.

How soon can I expect my sales to increase?

Your sales opportunities increase almost immediately after you apply course learning and templating to your selling and marketing activities. However, converting those opportunities will depend on your industry’s typical lead time to order. The increase in sales from the initial activities of a course increase your sales and profitability for many years.

Are the courses be relevant to my individual business?

The courses are for any business, of any size, that sells B2B products or services. However, the focus is on manufacturers, providers of industrial or commercial products or services, technical consultancies and wholesale... and similar businesses selling B2B. If you're not sure that a course will be appropriate for your business, buy and check it out for 14 days. If it's not right for your business, simply email your refund request to [email protected] within14 days for a full, no quibble, no questions refund. I don't want you to miss out for want of trying. And I promise I won't be offended if you cancel. (Your course will then be closed). 

How can I be sure a course will deliver what it promises?

There's really only one way to be completely sure if a course will increase your income and profit and that is to evaluate the full content. Buy a course and check it out. You're fully safeguarded. See the points directly above and below.

What guarantee do I have?

Immediately after purchasing you have full access to all of lessons in the course. You then have 14 days in which to evaluate the course content, more than enough time to decide if it is appropriate to your business and markets.
If within those 14 days you decide that a course is not right for your business, simply email your refund request to [email protected] to receive a full, no quibble, no questions asked, refund. (Your course will then be closed). There is no refund offered or given after 14 days.
Created with